Forever Young – NZ Keeps Message and Media Fresh

Tourism New Zealand will increasingly shift its international marketing from television and print to new media.

Chief executive George Hickton said Tourism New Zealand will increasingly pump its message through social sites, blogs and podcasts.

"One of the main changes will be to embrace new technology and to provide content to people when they want it, where they want it, how they want it," says Mr Hickton said.

As a first step in this direction it has launched its new “Forever Young” advert on a dedicated YouTube channel.

So far it’s received more than 650,000 views and a three star rating. See it here: http://www.youtube.com/profile?user=PureNewZealand

PS: After a mild public uproar, Hickton was forced to defend the use of ‘Forever Young’ a song by Australian band Youth Group because, well, they are an Australian band.

Travel Trends: October 3, 2007

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