New Name and Website for Travel Search Engine

THE travel search engine formerly known as Bezurk – which News Digital Media recently invested in – has changed its name to Wego.com. It’s also launched a website with improved functionality and search capability. New features include inclusive pricing on airfares and hotels, specific business and first class airline search and a travel research section. CEO Martin Symes said the Bezurk brand had weaknesses. “It was quirky, fun and had a certain irreverence … but it was also hard to remember and spell, particularly if English was not your native language,” he said. “We wanted a new brand and domain name that was easy to recall, type and readily associated with travel.” Symes said Wego.com will launch localised, multi-lingual country sites over the next few month to ensure greater relevance for Asian travellers. Travel Trends: May 12, 2008

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