ONLINE BOOKING TRENDS
We may be living in a last minute world but HotelClub, one of Australia’s largest online accommodation website, has revealed a significant majority of its customers prefer to book more than 30 days out from their trip. The second biggest group booked within 10 days of travelling. A HotelClub online poll revealed:

  • 31.54% book 0-10 days out
  • 16.81% 11-20 days out
  • 7% 1-30 days out
  • 44.65% more than 30 days out

DON’T GET SCAMMED
Tourism Australia reports that scammers have been selling bogus space on Australiatourism.com. The company sends its targets bills offering free space on the site. However the fine print outlines that this free space converts to a charge after a period of time. Correspondence has been to industry in Australia and overseas. Tourism Australia “would like to state that we are not responsible for this site and have no affiliations with it at all”. Any issues need to be referred to the relevant Department of Fair Trading in the appropriate State or Territory. Travel Trends: March 14, 2008

QUEENSTOWN REVAMPS WEBSITE
Destination Queenstown latest website redesign better reflects its ‘pure inspiration’ branding. New features include a video stream and webcam, while there is an updated Trade section. There is a greater emphasis on quality images throughout the site. Unique visitations to the site have increased by 21% year on year.
Travel Trends: March 14, 2008

POST PIX ON VIATOR
Viator, an online site which sells destination product, continues its evolution into a traveller’s resource centre and has just opened its site to traveller submitted images, which are posted as content under the relevant product or destination. Only people who have booked travel through the company can do this, and are prompted to post with a ‘welcome back’ email a week or so after their trip. Viator also has its own Flickr photo page and travel blog as the company steps up customer interaction. Travel Trends: March 14, 2008

GOING OFFLINE TO DRIVE ONLINE BUSINESS
Wotif.com has taken its marketing spend offline for the first time with a new ad campaign that includes tv and outdoor in addition to online. It features the tagline “Why not when you can Wotif” which CEO Robbie Cooke says is a “fresh, fun and motivating” message, adding the company now processes more than 200,000 bookings each month. Until this point, Wotif.com has relied on public relations, online marketing and word of mouth. Travel Trends: March 14, 2008

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