By Martin Kelly, Editor, Travel Trends –one of the world’s biggest online accommodation brands – has identified Australian hoteliers as a major sales target, setting up an office in Sydney and declaring that its international scope “destroys”

“We’re building up supply in Australia and we think we have a compelling sales pitch to the hotels there,” said Jeffrey Boyd, CEO of Priceline, which owns

Boyd told delegates at the PhoCusWright conference: “We have a global calling card that destroys … we’ll certainly give that market a go.”

Later, Boyd professed respect for Wotif (“it’s a blue chip stock – think of that, an online agency that’s a blue chip stock”) but was confident of gaining traction among hoteliers Down Under.

Unlike other US online business, Boyd said is going with a “straight commission model but can’t tell you the actual rates” however indicated they were above 10%.

The website is getting tiny numbers from the Australian consumer market and Boyd says the company needs to build up local inventory before marketing the brand Down Under. Travel Trends: November 24, 2008

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