Booking.com has adopted a one size fits all approach to brand marketing by rolling out its North American ‘Booking.yeah’ campaign to the Australian market. Everything is identical except for the voice over which features an Australian accent.
The hotel booking website is now Australia’s most popular online travel agent in part due in to aggressive search marketing, an approach it has now diversified. This new campaign (online, TV, cinema) places extra pressure on local incumbents OTAs struggling to keep up.
No information was revealed on spend.