A light-hearted viral campaign featuring ‘Nude Dude’ has generated more than 4m visits to a special site set up by accommodation booker realholidays.com.au.

Based on the Where’s Wally concept, the aim is to find Nude Dude hidden among semi-naked crowds at either the beach or, most recently, the Sydney Gay Mardis Gras.

When searchers find Nude Dude, they click on the little fella and he does a streak. What’s this got to do with holiday homes?

Absolutely nothing but who’s going to argue with those kind of numbers. See Nude Dude at: www.whereisnudedude.com.au.

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