Price Revealed Is Price Paid

HARD to believe but Orbitz has become the first major US travel website to display the full hotel cost in its initial price display. It looks like the start of a repositioning campaign by new Orbitz boss Barney Harford, no doubt keen to turn the company into a market leader rather than follower. All the other big US names – Expedia, Priceline, Travelocity – do not reveal taxes and fees (often around 15% of final cost) until later in the booking process. Will they follow? Yes, but it could take a while for the dominoes to fall. Australian websites have been displaying the full price since year dot. Travel Trends: April 23, 2009

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