By Martin Kelly, Editor, Travel Trends
FOR some of the starkest evidence yet of the pressure traditional wholesalers are under from the internet and changing consumer buying patterns, check out this set of numbers from state marketing body Tourism Tasmania.
Revenue from its traditional wholesale arm, Tas Temptations, has fallen 70% in the past five years. Tas Temptations revenue peaked at A$52.6m in 2004 and will be no greater than $16m in 2009. It was approximately A$40m in 2001 and growing.
Meanwhile visitations to Tasmania have gone in the other direction, increasing by an impressive 40% this decade, greatly aided by improved flight connections. In 2001 there were 531,500 visitors to Tasmania, a number which grew to 897,100 in 2008 (the last reported year).
“Clearly people have found another way to book,” observed Rowan Sproule, Director of Strategy at Tourism Tasmania. As a result Tourism Tasmania is either selling or closing Tas Temptations by September 30 and putting the cash into it saves into growing its online operation. Travel Trends: May 22, 2009