He is an online research expert with special interest not only in media measurement generally, but specifically in online advertising effectiveness and consumer generated media.
Tony gained his research experience within the strategic consulting environment, where he designed and managed a wide range of technology-related research projects.
Tony joined Nielsen Online in 2005, focusing his several years of consulting and research experience into the digital media space.
He provides regular comment for various news articles, television stories and speaks at various digital marketing conferences in Australia and overseas.
Tony holds a Bachelors degrees in Psychology and Commerce as well as a Masters degree in Strategic Marketing.