Mobile now generates 36% of traffic and 17% of room night bookings on Wotif.com, the company told investors in Brisbane yesterday. In other news, Wotif has finalised its marketing plans for Asia and expects to activate them in November.

Wotif, which boasts a subscriber database of almost 3 million, also launched “new email systems” last month and is stepping up its cross-sell activities with good early results in flight sales.

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