COVID-wracked 2020 was the worst year ever in terms of performance for the Asia-Pacific, US, Europe, African and Middle East  hotel markets, according to industry analyst STR.

Asia Pacific

  • Occupancy: 44.5% (-35.6% compared with 2019)
  • Average daily rate (ADR): US$74.99 (-22.2%)
  • Revenue per available room (RevPAR): US$33.39 (-49.9%)

Each of the three key performance metrics were the lowest for any year on record in the region.

United States

STR says the U.S. hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR), while average daily rate (ADR) was the lowest in a decade.

  • Occupancy: 44.0% (-33.3% compared with 2019)
  • Average daily rate (ADR): US$103.25 (-21.3%)
  • Revenue per available room (RevPAR): US$45.48 (-47.5%)

“For the first time in history, the industry surpassed 1 billion unsold room nights, which eclipsed the 786 million unsold room nights during the great recession in 2009.”

Europe

Europe’s hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR), according to STR.

  • Occupancy: 33.1% (-54.2% compared with 2019)
  • Average daily rate (ADR): EUR93.34 (-18.2%)
  • Revenue per available room (RevPAR): EUR30.86 (-62.5%)

Hotels in both the Middle East and Africa reported all-time lows in occupancy and revenue per available room (RevPAR), according to year-end 2020 data from STR.

Middle East

  • Occupancy: 45.9% (-30.3%)
  • Average daily rate (ADR): US$117.23 (-17.3%)
  • Revenue per available room (RevPAR): US$53.77 (-42.4%)

Africa

  • Occupancy: 29.0% (-52.6%)
  • ADR: US$103.12 (-3.3%)
  • RevPAR: US$29.86 (-54.1%)

STR says, “while total-year occupancy and RevPAR levels fell to all-time lows, both the Middle East and Africa ended the year on a high note, with December monthly data reaching closer to pre-pandemic levels in each of the three key performance metrics.”

Ends

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