30 Million Reasons To Buy Jetstar

jetstar-smallAIRLINE profits may be under pressure but upwardly mobile low-cost carrier Jetstar has no intention of cutting back on advertising, vowing to maintain its annual ad budget of $30m a year. But Jetstar is looking for new ideas and better value with head of Marketing and PR, David May, announcing that the carrier had shifted its media buying account from Zenith Optimedia to Maxus. “It’s good to get new ideas … our business has changed dramatically,” May said. Travel Trends: June 10, 2009

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