AccorHotels Not In Hotels Anymore – Really?

AccorHotels is one of the world’s largest accommodation companies with more than 4500 properties under management, many of them  hotels. But that’s not how Accor sees itself. In a recent release announcing a deeper relationship with Chinese OTA Ctrip, the company’s brand positioning declared that AccorHotels is a “world-leading lifestyle and travel and digital innovator”. Not a hotelier. Interesting.

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