US online travel agents Booking.com and Expedia were the biggest revenue producers for Australian hotels in 2017, according to SiteMinder.
Its data also reveals hotel websites were the third most important distribution channel, while large domestic wholesalers such as AOT, the Qantas Group and Lido produced significant revenue for local hoteliers using the SiteMinder channel manager platform.
SiteMinder’s top 15 revenue-generating booking channels for hotels in Australia through 2017 were:
- Hotel websites (direct bookings)
- AOT Group
- Global distribution systems
- Hostelworld Group
- need it now
- Flight Centre Travel Group
“We see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world’s leading bed banks featuring in every list globally,” said SiteMinder MD Mike Ford.
Also of note, 2017 marks the first time Chinese OTA Ctrip has made the list, “proving the growing value of Chinese travellers to the Australian hotel market,” said SiteMinder’s regional manager Brad Haines.
“Indeed, China is now the country’s second-largest source of inbound tourist arrivals and we predict Ctrip will continue climbing.”
HotelsCombined was the only meta-search site to make the Top 15.