Looks like beef, takes like beef, but is a vegetarian hoax. Meet the new Impossible Burger  Air New Zealand is now serving in business class. The burger, developed by Impossible Foods from Silicon Valley, replicates meat by using an iron-rich molecule called heme derived from soy plant roots.  Heme is also found in animal meat and the result, supposedly, “is a plant-based burger patty that cooks, smells and tastes like beef but contains no animal products whatsoever.”

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