Queenstown’s landmark The Rees Hotel has been sold to Pioneer Capital and will be the cornerstone of a boutique accommodation group targeting high-end leisure visitors to the South Island of New Zealand.

The new venture will be led by Rees CEO Mark Rose, who also has a stake in the new venture.

“We are excited to implement this strategic move which has been in the planning for some time,” said Mr Rose.

“We aim to become a boutique New Zealand hotel company with around five hotels on the tourist route each reflecting their unique ‘place’, with the same culture and high touch service that we are proud to offer at The Rees Hotel Queenstown.”

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