Traditional Retail Still Lead The Pack for Overseas Travel Bookings

New research claims that 42.5% of Australian adults still book international holidays through their local travel agents, vastly in excess of the reputed 15.5% who head to the web to do the deed with an online travel agent. But what of the other 42%? Regrettably, the Roy Morgan Travel Agent Report media release does not say. You have to assume these are the people who are booking direct, no doubt using the web.

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