Abacus Study Reveals Asian Travel Mobile Trends

Mobile will be the key driver of online regional travel transactions, according to the Abacus Asia Travel Insights Survey 2011. “Asian mobile internet penetration is expected to rise to 42.1% of mobile users in the region by 2015, and for many of these users mobile is the first screen for Internet access,” the report says.

 “In terms of transactions, 69% of Asian consumers prefer using thier mobile device for most payments. Chinese consumers were most favourable (76%), followed by India (75%), South Korea (565%) and Japan (47%).”

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