Mobile will be the key driver of online regional travel transactions, according to the Abacus Asia Travel Insights Survey 2011. “Asian mobile internet penetration is expected to rise to 42.1% of mobile users in the region by 2015, and for many of these users mobile is the first screen for Internet access,” the report says.

 “In terms of transactions, 69% of Asian consumers prefer using thier mobile device for most payments. Chinese consumers were most favourable (76%), followed by India (75%), South Korea (565%) and Japan (47%).”

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