Accor has bought its second tech company as the global hotelier strives to accelerate its digital-first strategy. The latest acquisition is Fastbooking, described as a digital services provider for the hotel industry.
The company has almost 4000 clients and Accor says it will be business as usual, despite potential conflicts of interest.
“The take-over of Fastbooking will help speed up the implementation of our digital strategy,” said Sébastien Bazin, Chairman and Chief Executive Officer of Accor.
“Following the acquisition of Wipolo last October, this new transaction enables us to further expand our capabilities and strengthen our digital expertise for the benefit of our hotels.
“While maintaining its independence, Fastbooking will now enjoy the support of a global leader capable of providing the resources it needs to make the most of its enormous potential, so that it can continue to innovate for an even larger client base.”
Accor also bought app designer Wipolo last October. It has not disclosed the purchase price of either acquisition.
Founded in 2000, Fastbooking has nearly 4000 hotel clients. Its main areas of business are hotel website development, channel management, digital marketing, revenue management and competitive intelligence.