Accor To Cut Costs, Drive Direct Bookings

Hotel company Accor has embarked on a twin strategy to boost flagging performance by 1) cutting €100m in costs to counter poor market conditions in southern Europe and 2) accelerating new openings in more vibrant markets, especially Asia. Accor says it will also drive more bookings online line and  sell direct (bypassing travel agency commissions) wherever possible. See stories in Financial Times and Travolution.

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