Online bookings are “booming” at Accorhotels.com with Australian site visits jumping 88% in the past year to more than one million visits a month. Accor Pacific COO Simon McGrath also said mobile booking revenue is up 36% year to date. “We forsee this trend to continue,” he said.

“We have a targeted online strategy focused on market share growth.

“Our Digital Sales & Marketing team has doubled in the space of six months and we’ve increased expertise to help us deliver a stronger online and mobile strategy.””

“We have a big focus on providing an enhanced, more efficient and optimised online experience,” he added.

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