Watch out for advertising on the popular HotelClub and RatesToGo accommodation booking websites. Sean Smith, Global CRM & Online Manager of HotelClub, said the move into advertising offered excellent revenue diversification opportunities for the company. “The time is right to introduce advertising while offering a great opportunity for marketers to reach a large, loyal and engaged audience who are planning to travel in the next 12 months.” HotelClub has signed an advertising sales agreement with Ad2One to execute the ad strategy. One2One also has Lonely Planet, Wotif and Expedia as clients.
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