AirAsia X Takes Traditional Distribution Route

Struggling low cost carrier AirAsia X,  founded as a direct bookings model, has turned to traditional third-party channels to help rebuild its sales and  profile in the Australian market, today announcing a commercial agreement with retail leader Flight Centre.

The companies will work together on sales promotions with FLT consultants having full access to AirAsia fares.

“The most important thing is for us to get visibilty in the system,” said acting CEO Benyamin Bin Ismail.

AirAsia X sacked its founding CEO  in late January after posting a series of bleak financial results, that have flowed through to the March Quarter.

Australia remains a key part of the AirAsia X strategy despite the carrier losing an estimated $125m in this marketing during the FY14.

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