There’s a lot of money in being different. Airbnb could potentially be valued at USD10 billlion if a planned capital raising goes according to script. The Wall St Journal is reporting that Airbnb is looking to raise between USD400 million to USD500 million, making the holiday rental website (“Rent from people in over 34,000 cities and 192 countries”) more valuable the many of the world’s largest hotel operators.

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