Airbnb has gone for the “Aussie battler”approach with a new print ad campaign in NSW ahead of expected new legislation on the booming short-term letting industry.
In recent weeks there’s been groundswell of opposition from apartment owners to short-term letting through online platforms, something the ad specifically addresses:
“Hosting helps Christiane pay strata fees and spend more time with family. Keep the doors open for Airbnb guests. Support fairer home sharing rules in NSW.”
No mention of the letting barons that have so antagonised hotel lobby groups, or ordinary apartment owners tired of all their blocks being used as quasi-hotels.
Quick, somebody get the tissues. Background.