Low price supermarket Aldi has supplanted Qantas as Australia’s most trusted brand, showing the travel industry (hello TigerAir) that cheap does not have to mean nasty. Qantas is now 4th on the Roy Morgan Net Trust Score survey. “Nowhere is a high level of trust more important than when it comes to the provision of the food we eat,” says Roy Morgan CEO Michele Levine.
“The success of ALDI’s entrance to the Australian market has been built not only on discount prices but also a reputation for reliability and meeting the needs of consumers.
“ALDI’s ability to excel at its core competencies has built a level of trust in the Australian market without at the same time attracting the degree of distrust seen by its rivals.”
These are words discount travel companies would do well to heed.