Australia’s leading online car hire site, VroomVroomVroom, is having another crack at the US market with a new office in Las Vegas and a tailored US website. The Brisbane business had previously tried to establish a North American business in 2008, also using Las Vegas as a base, but the timing was bad with the GFC just around the corner.

Meanwhile, Australian online car rental insurance provider Tripcover is also expanding. It has received a $50,000 grant from Start-Up Chile, which it will use as seed capital to start operations in South America. Steve Sherlock, who actually founded Vroom many years ago, will be the fledgling company’s operations manager in South America.

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