Hotels will enjoy the strongest online growth of all travel sectors in the Australia New Zealand travel market during 2012, according to PhoCusWright. The US-based research outfit says online hotel bookings will grow by 13% in 2012 in its latest ANZ Online Travel Trends Overview.
PCW believes that just 20% of ANZ’s hotel bookings are presently made online. This is low in comparison with other research.
It also estimates that almost 60% of ANZ hotel bookings are made through Online Travel Agents rather than direct.
“However, hotel websites are gaining ground,” the report says.
PCW says hotels have just 17% of the ANZ online travel market, which is dominated by airlines with 80% share. The remainder comprises car hire at 3%.
The report does not look at other facets of travel such as tours and cruising.
It says airline online booking growth will remain robust at 11% in 2012 and 10% in 2013.
Meanwhile, PCW believes total online bookings will increase to 41% of the ANZ travel market by the end of 2013, driven mostly by airlines.