More than 20 different Yolngu communities in remote Arnhem Land, far northern Australia, have united behind a vision to create up to 50 tourism businesses that may one day bring prosperity and opportunity to their people.
“We have a vision to develop as many as 50 new Indigenous-owned businesses that will employ up to 1000 Yolngu people in Arnhem Land by 2032,” said Lirrwi Tourism Chairman Djawa ‘Timmy’ Burarrwanga.
“Our communities have come together around a plan that will create our own income and help share our culture and traditions with visitors from across Australia and around the world.”
The community has developed a tourism masterplan with the assistance of former Tourism Australia MD John Morse and today revealed its new corporate brand, conceived by Yolngu artists and community leaders.
“In the two years since we announced the Masterplan we have achieved many things and welcomed hundreds of visitors to Arnhem Land,” Mr Burarrwanga said.
“With the completion of the Masterplan and the launch of our new brand, we are now on a path to creating a whole new tourism destination for Australia.”
Mr Morse said Arnhem Land had enormous tourism potential.
“Arnhem Land is one of the most extraordinary places in Australia – a land with a deep spiritual significance,” Mr Morse said.
“It will never be a mass tourism destination, but it has the potential to be a very high-value destination that helps define Australia internationally and contribute a great deal to our national identity.”