One in three Australians is using voice search tools such as Siri (Apple), Alexa (Amazon) and Google Assistant when researching travel, according to the Travelport 2018 Global Digital Traveller Survey. Of the respondents, 17% said voice had the greatest influence when travelling.
“It’s really only in the past year that the Ausstralian market has had consumer voice search products like Amazon Alexa and Google Assistant in our homes and yet we have already see the Australian traveller embracing this technology,” said Scott Barber, Travelport’s MD in Australia and New Zealand.
“Most interesting is that this research points to a shift in travel behaviour; the embrace of voice, chat bots and even biometrics shows that travellers are happy to use digital tools alongside human touch points if it improves the overall experience and reduces annoyances like time waiting in line.”
“As this technology matures over the next few years we’ll see a much different travel experience.”