Kimi Anderson

Kimi Anderson

A great new site has just launched called which allows consumers  to simultaneously book accommodation through leading Online Travel Agents and suppliers and donate to “worthwhile projects” such as the Riverkids Foundation or Transitions.

The website has been founded by Kimi Anderson, previously GM Sales & Marketing at Best Western Australia, and already taken its first bookings. “It is amazing how many people are looking for more of a ‘transformational travel experience’,” she said.

Ms Anderson is personally funding the development of and said: “I have enjoyed a life full of opportunities and am surrounded by a loving family and friends.

“Knowing how lucky and fortunate I have been, by way of giving back, I am launching with four clear objectives:

  • “Raise awareness of the amazing projects that are out there – give them a voice and help them to raise funds.
  • “Provide a forum for people to research projects and destinations, share their experiences and contribute to human change.
  • “Use technology to really enrich peoples lives.
  • “Develop a business model that is sustainable, utilises my experience, knowledge and networks and, change the lives of many.

“The business model is easy – half the commission is retained by the website, the other half is donated to the project. To provide users with greater choice, an affiliate partnership has been used.

“Users can either book with their preferred online partner or choose the one, that gives the most. It costs the user no extra and they have a choice of online partners to book with.

“While the affiliate model does not pay as high a commission as direct relationships with suppliers, I believe consumer choice is more important for growth and as each project highlights, even $5USD can go a long way.”

Launch partners include, Zuji, Best Western and Accor Hotels.

“More online partner connections will be live in the next week or so and, while I have initially started with some projects in Cambodia, Laos, Vietnam and Thailand, more countries will be added over the coming months.”

She said travellers can choose projects in the regions they’ll be visiting and “connect or take something with them that is much needed.”

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