Booking Holdings Moves Into Tours & Activities, Buys FareHarbor

In further confirmation that the tours and activities sector is hot, hot, hot, industry giant Booking Holdings is buying the sector’s largest online booking and reservation management platform, FareHarbor, which has more than 5000 clients and 200 employees.  “We see an immense opportunity to leverage this technology to bring more local experiences online,” said Gillian Tans, CEO of Booking.com, adding that FareHarbor will operate as an “independent business”. 

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