Bookings Up In Broome Due to Online Sales Campaign

Bookings for Wotif.com in Broome bookings surged 22.5% thanks to a two-week promotional campaign it staged with tourism bodies Tourism WA and Australia’s North West. Local operators reported an increased in sales of 50% over the sale period. Broome, a beautiful but isolated pearling and tourism outpost in NW Western Australia, has been struggling to maintain visitors numbers over the past couple of years.

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