You’d think the days of empire had finished. But not at British Airways, lead by the controversial Willie Walsh. There he was in India saying the soon to be formed International Airlines Group (a merger between BA and Iberia) had already drawn up a hit list of takeover targets, Qantas among them. Once upon a time that may have been feasible but now it sounds ridiculous given that (1) IAG has yet to be ratified by shareholders and (2) the once-great BA has been a marginal proposition for years. Walsh also has some enormous issues to deal with such as a bitter, unresolved industrial dispute with cabin crew that’s already cost the carrier £150m and a staff pension fund £3.7bn in the red. Based on that track record, many think Mr Walsh should ditch his delusions of grandeur and focus on instead on his own backyard. Hard to disagree.
- Sydney, November, 2020 -
Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.
At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email firstname.lastname@example.org
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