grabaplaneGreat promo from Air NZ running at the moment revolving around the specially created grabaplane.co.nz website. Simple concept – register, “create a plane” and fill it with 40 friends, who must all provide their details independently. Almost 4500 planes created so far with 34 filled. They go into a draw and the winner will receive their own plane (and crew) to fly from anywhere to anywhere in NZ on Easter Sunday. The idea has gone viral through social media and grabaplane is now the third most visited airline site in NZ. Pure database gold. Entries close on March 25. Thanks to Thumbrella.com.au for tip.

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