I am passionate about the power of data and how it can help shape effective marketing strategies.
After having worked in digital marketing in Australia and overseas for many years, I established Datalicious in 2007, a new breed of agency that strives to makes data accessible to non-analysts and provides actionable insights to marketers.
As a data evangelist and pioneer in digital marketing and web analytics, I am chairing the ADMA Data & Analytics Council and have spoken at various conferences about the power of data in optimising marketing communications.
In addition, I am working closely with leading industry bodies and solution providers to help shape industry best practice.
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