Christian Bartens, DataliciousI am passionate about the power of data and how it can help shape effective marketing strategies.

After having worked in digital marketing in Australia and overseas for many years, I established Datalicious in 2007, a new breed of agency that strives to makes data accessible to non-analysts and provides actionable insights to marketers.

As a data evangelist and pioneer in digital marketing and web analytics, I am chairing the ADMA Data & Analytics Council and have spoken at various conferences about the power of data in optimising marketing communications.

In addition, I am working closely with leading industry bodies and solution providers to help shape industry best practice.

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