Christopher Masanto is an APMEA Regional Manager, for Nielsen’s Online and Mobile Audience Measurement business. He is responsible for developing, sustaining and innovating Nielsen’s online and mobile audience measurement products across Asia Pacific, Middle East and Africa.
During 2012, Christopher managed the launch of Nielsen Online Ratings – the leading online audience measurement service – in New Zealand and Taiwan. Additionally, this year he is spearheading the rollout of Nielsen’s first mobile audience measurement solution in Japan.
Over the past two and a half years at Nielsen, Christopher has been involved in numerous key client engagements including those with Google, Fairfax, News Digital Media and Fox Sports. Christopher holds a Bachelor of Commerce from the University of Sydney, majoring in Marketing and Finance.