Luxury Escapes has become the latest travel company to turn its hand to publishing with the launch of a print quarterly called Travel Post.
“When it comes to sell-through in the travel space, content is king,” says Blake Hutchison, general manager of Luxury Escapes.
“We’ve seen it work for our hotel packages. Now we’re applying the approach to brand activation.
“`Our goal is pretty simple. We want to inspire more travel.
“Luxury is now more affordable than ever so our content will focus on higher end experiences,” said
Travel Post is a 16-page tabloid distributed through cafés and hotels across the country with an initial 30,000 print run.