Nadine SykoraContiki has literally bought into social media, paying YouTube “sensation” Nadine Sykora to use and promote its youth coach products on the video site where she has 196,000 subscribers. She will also Facebook and Tweet as part of the “partnership”. Ms Sykora, a Canadian with a tendency to gush, will travel with Contiki for around three months through Australia, New Zealand and Southeast Asia.

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