Celebrity CenturyIn a strategically fascinating move, Chinese travel agent Ctrip.com International has agreed to buy the 1814 pax Celebrity Century from Royal Caribbean Cruises Ltd. 

Ctrip and Royal Caribbean have also formed a joint venture to manage the operations of Celebrity Century and may further broaden the relationship.

China is becoming one of the largest cruise markets in the world,” said Min Fan, Vice Chairman of the Board and President of Ctrip.

“As the largest cruise agency in China, Ctrip has sent over 120,000 guests to cruise trips so far and acquired more than 10% of market share in China.

“We are excited about the strong growth of the cruise industry and strive to strengthen our leadership in this market.

“Century will be renovated to provide an outstanding cruise experience to China’s leisure travelers, including premium hotel services, diversified dining options, exciting on-board facilities, varieties of entertainments, and inspiring excursions and tours.

“Ctrip will capitalize on our strong brand, large customer base, and superior service quality, as well as our partner’s extensive cruise operating experience to generate great value to our customers and shareholders.”

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