Distribution Triumphs Over Content

Travel and media. You wouldn’t think these industries have a lot in common – until you consider who is doing best; ie making the most money.

In each case it is the distributors rather than the content producers.

This thought came to mind after reading an interesting piece by Alan Kohler in the Weekend Australian.

“The mantra used to be ‘content is king’ – it should be ‘distribution is diety’,” he argued.

“Apple, Google and Facebook have captured $US1.4 trillion in market value between them because they control distribution.

“They produce no content.”

Sound familiar?

-mtc-

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