In a clear dig at booming accommodation sharing site Airbnb, has launched a ‘Whole House, Whole Holiday’ marketing and advertising campaign.

 Stayz is Australia’s biggest holiday home rental site with more than 40,000 properties on its books, “all of which offer families and groups the opportunity to book the whole property, not just a room”.

The TVC is supported by outdoor and a “heavy” digital schedule.

“The ‘Whole House’ campaign showcases the privacy and space that only staying in a holiday rental can provide,” the company said.

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