EMIRATES has a new twist on marketing during a recession – raise prices while everybody else is discounting. The Middle Eastern carrier is hiking its published fares by 7% from Thursday, urging consumers to ‘book now beat the price rise’. Emirates management probably figures it has nothing to lose, since discounting wasn’t working anyway. According to government stats, the carrier had a seat load factor of just 62% on the Australia to London route during April, well behind Qantas (89%), British Airways (86%), Virgin Atlantic (73%) and Etihad (66%). Given that there’s little difference between these carriers, and Emirates does not have the parochial pull for Aussies and Brits of Qantas, BA and Virgin, it leaves Emirates as the most expensive carrier on a very competitive route. It’s a strange place for them to be. Bet it won’t last. There’s a real chance the new, higher published fares will become simply become a new benchmark from which to discount.
- Sydney, November, 2020 -
Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.
At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email email@example.com
We’re proud to be a part of Travel Massive - a tourism community that started in Sydney and has grown to more than 40,000 members world-wide in 70 countries.
Connect with TravelTrends on Travel Massive, and join the community so your business can get discovered.
You can find Travel Massive in these Australian cities:
It's a fantastic community - the only one of its kind - isn't it time you joined?