Emma Fraser is a true hotelier, a strategic marketer with a creative mind and a strong PR advocate, she has a real passion for creating and delivering results-oriented initiatives across the business, principally acting on guest behaviour and insights.
With a genuine belief in the power of relationships and partnerships, Emma ensures all Marketing and PR activities are collective, responsive and market driven.
Through creating multi- channel, integrated and targeted campaigns, whilst managing alignment across the brand portfolio, Emma ensures initiatives are continually delivered through a guest focused lens.
With 15+ years in Marketing and Communications in the Hospitality industry, Emma’s wealth of international experience includes working for major hotel groups such as Carlson Rezidor Hotel Group, Raffles Hotels & Resorts, Jumeirah Hotels & Resorts and Starwood Hotels after starting her career with InterContinental Hotels Group.
TFE Hotels, a leading Australian hospitality management company with more than 10,000 rooms across Australia New Zealand and Europe, welcomed Emma Fraser into its fast growing business, in the position of Group Director of Marketing, late 2013.