Expedia Australia today announced it is spending millions of dollars on a new campaign highlighting the fact that, unlike other Online Travel Agencies such as Webjet, it does not charge airline booking fees. One observation is that when Expedia (and Zuji) dropped their air booking fees in September 2009 the move appeared to have no impact on market share based on Hitwise web figures. Why should it be any different this time?
Nicolas Chu, General Manager, Expedia Australia and New Zealand, says “it takes time to build momentum” and that the company has recorded “very high double digit” growth in its business over the past 18 months. He declined to break down the respective performance of air and hotels. He says consumer research shows that the average traveller does not like paying fees and the campaign aims to take advantage of that.