Profiting From Just In Time Travellers

Expedia and Booking.com are profiting from new products designed to capture demand generated by an accelerated trend toward ‘just in time’ hotel or car bookings. Priceline CEO Jeffrey Boyd told CNBC that travelers are “starting to defer their decision making, knowing they’ll be able to get a deal at the last minute”.

He said the new Booking.com Tonight mobile app, launched in mid-April, is attracting a lot of traffic and bookings. (Priceline owns Booking.com).

Meanwhile, Expedia last week reported in its results that a revamped Last Minute Deals page on Expedia.com “generated more gross bookings in four months than the old page did throughout the whole of 2011.”

Expedia also said it recorded “triple digit room night growth” through it’s A Sudden Amazing Price (ASAP) 12 hour flash sales.

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