Expedia is preparing a global roll-out of two new products for suppliers it is currently testing in the United States – Real Time Feedback and Sell Tonight.
They are the headline products of Expedia’s strategy to diversify and add value to its hoteliers, becoming a technology and data provider – not just a sales channel – via an overhauled PartnerCentral platform.
Real Time Feedback allows travellers to interact with hoteliers soon after check-in, providing instant feedback whether or not they are happy with the facilities and service. If not, hoteliers can try to placate the guest and potentially prevent a negative review appearing online.
Sell Tonight makes it “faster and simpler” for hoteliers to promote same day rates and rooms through all its platforms, including apps. It also provides competitor intelligence on which hoteliers can base pricing decisions.