Expedia, Priceline, Avis Spend Big On Google Search

Kantar Media estimates Expedia spent US$92m on search marketing in the United States with Google in the nine months to the end of September 2011 while fellow OTA Priceline outlaid US$67.5m over the same period. Huge money. Avis was the third travel company in the search top 20 with a US$41m spend. See AdAge report.

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