Expedia has launched a multi-million dollar television and cinema branding campaign based around the new tagline – Where you book matters – to lift its Australian profile, which lags key competitors. Weekly tracking reveals that Australian consumer awareness of the Expedia brand is stalled at 15% despite heavy online advertising by the US giant across all major internet portals. Expedia boss Dan Lynn believes the new ad – big and glossy in the mould of the Qantas and British Airways campaigns – will achieve the necessary cut-through and make people take notice. Positioning Expedia as an accommodation site, it screens in cinemas from tonight and national tv during May. See it here.
STAY - Short Term Rental Summit
- Sydney, November, 2020 -
Welcome to STAY – Short-Term Rental Summit 2020, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, given the recent pace of social relaxation, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Given what 2020 has thrown at us all, STAY will bring the industry together for the first time and help shape the future of Australia's short term rental industry.
Because final capacity is understandably uncertain at this point, please register your interest in STAY to be put on a non-obligatory wait list and also receive the latest updates.
More details will be posted soon. Meanwhile, here's an early overview of the event.
Theme: Growing Pains.
Target Audience: Owners, Property Management Companies, Aggregators, Platforms, Investors, Suppliers, Regulators, Real Estate Agents, Government.
Format: One day conference and marketplace. Tightly run, mix of issues and education. Focus on high profile speakers/companies, potential for workshop.
Program: Packed with news, views, trends, opportunities, case studies and industry leaders.
Focus: Marketing, distribution, branding, quality control, guest, tech, data and regulatory environment.
Marketplace: Latest industry products and innovations from suppliers participating at STAY Marketplace, a trade show which will run throughout the day, complementing the conference.
We're looking for foundation partners for both STAY and other related initiatives we have planned - please get in touch if you'd like to find out more.
STAY is being produced by Martin Kelly, creator of several successful B2B travel industry event brands, including No Vacancy and TRAVELtech.
He can be reached on email@example.com.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email firstname.lastname@example.org
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