TOP US travel websites are reporting enormous growth in the importance of Facebook as both a traffic generator and decision validator, according to the recently released L2 Digital IQ Index. “Of the brands in the Index, 78% registered Facebook as a top-eight source of traffic, and on average Facebook drove 7% of traffic to brand sites. Even more staggering, 90% of of the brands recorded Facebook as a top destination site after leaving the brand site.” There’ll be a session on Facebook trends at TRAVELtech in Sydney on August 29. More on this research soon.

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